TCL Releases Two New Art-Friendly Designer Series TVs, But Gamers Get Something
TCL is bringing more of its flush-mounted Designer Series TVs to the US, giving homeowners another excuse to put a giant screen on the wall and have it do double-duty as a piece of art. The company announced two new…
TCL is bringing more of its flush-mounted Designer Series TVs to the US, giving homeowners another excuse to put a giant screen on the wall and have it do double-duty as a piece of art. The company announced two new lines as IFA 2026 wraps up, with both models running Google TV and including a flush wall mount in the box.
The A300L is the more obvious Art TV competitor. Its 4K QLED panel is only 1.1 inches deep and uses an ultra-matte anti-glare screen designed to make the television look more like a framed piece of artwork when it is not busy displaying someone getting headshot in a game. TCL includes an off-white bezel and a light wood magnetic frame that can be swapped without much fuss. The television also includes a curated art library, AI-generated artwork, multiple matte options, and a personal photo gallery mode.
Thankfully, TCL has not completely forgotten that televisions are still supposed to display moving pictures. The A300L features a native 144Hz panel, Dolby Vision, HDR10+ and HLG support, along with 20W audio and Dolby Atmos. Four HDMI ports are included, with eARC support.
The A300L starts at $1,099 for the 55-inch model, with 65-inch and 75-inch versions priced at $1,499 and $1,999 respectively. An 85-inch model is coming later.
The more interesting option for gamers may be the A400U. This 4K QD-Mini LED model combines TCL’s Halo Control System and Local Dimming Pro+ with a native 144Hz refresh rate. HDMI 1 and 2 can handle 4K at 144Hz, making this considerably more than a decorative wall hanging.
The A400U also supports Dolby Vision and HDR10+, along with DTS:X passthrough. Pricing starts at $999 for 55 inches, while the 65-inch, 75-inch and 85-inch models cost $1,499, $1,999 and $2,499.
Both Designer Series TVs are available in the US now, giving shoppers two distinctly different ways to embrace the “television that doesn’t look like a television” trend. The A300L pushes the art-gallery aesthetic, while the A400U looks like the better choice for anyone who wants the designer treatment without sacrificing the sort of refresh rate that makes a gaming console setup worthwhile.
Tags: a300L, a400U, designer series tv, ifa 2026, tcl Written byMitchell Gassner Old enough to have played retro games when they were still cutting edge, Mitch has been a gamer since the 70s. As his game-fu fades (did he ever really have any?), it is replaced with ever-stronger, and stranger, opinions. If that isn't the perfect recipe for a game reviewer, what is?